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Good Design, Good Business in China
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Posted on
Apr 29 2008 4:41 AM
by
adeal
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Architects and businesspeople often seem to speak different languages. Architects love to talk about space, light, and "transcending morphology." Businesspeople use phrases like "return on investment" and "risk management." The goal of the BusinessWeek/Architectural Record Awards is to create a dialogue between these two worlds and honor examples of architects and their clients working together to further each other's goals. Two years ago we brought the awards to China on a biannual basis, believing the message "good design is good business" would find fertile ground here.
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