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CBS in Deal to Buy CNet to Increase Online Ads
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Posted on
May 16 2008 4:53 AM
by
adeal
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Networks typically trot out corporate executives, programmers and stars to pitch to advertisers during the television industry’s annual upfront season. CBS showcased a deal maker, Quincy Smith, the president of CBS Interactive, who took the stage at Carnegie Hall on Wednesday wearing his trademark sneakers and infectious grin. “We have the most content online of any network,” he said. It now has more. On Thursday, CBS announced a $1.8 billion deal to buy the online media brand CNet Networks.
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