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Miller sees drinkers buying less-expensive beers
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Posted on
May 16 2008 4:10 AM
by
adeal
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Consumers still want different types of beers, but for a growing number with empty pockets, that means less expensive ones, the chief executive of Miller Brewing Co. said Thursday. The Milwaukee-based brewer saw a small increase in sales of economy beers like Milwaukee's Best starting in January, at the expense of higher-priced brews, Tom Long told The Associated Press in an interview. It's a direct result of people having less disposable income as they grapple with higher gas and food prices, he said.
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