A horse by any other name simply wouldn't have worked for UPS. Capitalizing on the buzz around thoroughbred racing's biggest event, UPS has inked a sponsorship deal with Kentucky Derby winner Big Brown, who was named in honor of the shipping giant known for its distinctive brown trucks and uniforms. The marketing coup has already won big media exposure and brand recognition for the original Big Brown — a rare opportunity the company candidly concedes galloped straight into its lap.

Full story: chron.com